been.designSocial & Community · Startup Website Design
HeyInterests
A launch website for an unfamiliar social product. The work explains how shared interests, small groups and activities can help people meet, then gives visitors a clear way to join the waitlist.
- Industry
- Social & Community
- Year
- 2025
- Services
- UX Designer, Web Designer, Web Developer
- Tools
- Affinity Designer, Figma, Framer
- Live site
- heyinterests.com
The brief
HeyInterests needed to introduce its friendship-focused product without being mistaken for a dating app or another social feed. The website had to connect the human reason for the product with a practical explanation of how it works.
Connect the story to the product
The page opens with the challenge of making friends as an adult, then introduces interest-based discovery, communities and activities. Warm imagery and an optimistic visual direction support that story.
Product explanations and waitlist actions follow the narrative, rather than competing with it.
What the project delivered
Copywriting, a coherent visual direction and a responsive Framer build with reusable sections and interactions. The documented deliverable was a launch-ready website and waitlist journey.
No waitlist growth, signup rate or retention figures have been verified.
“Great work with Mehdi — professional, great communication, and best of all, great design skills. His portfolio was impressive, which is why I decided to work with him, and he confirmed my belief in his superior work when we started working. His dedication to the project, attention to detail, great sense for design, and communication made it an easy breeze working with him. Highly recommend and will continue working with him.”
Case study updated
