Update.ai

The brief

Update.ai served Customer Success and revenue teams with meeting recaps, stakeholder profiles, follow-up actions and account insights. The website needed to explain how these capabilities connect, without reading like a long feature list.

The project involved collaboration with the founder and internal team, from the information architecture through responsive implementation.

Start with the customer’s workflow

The narrative was organized around three themes: saving time, understanding accounts and supporting growth. These were the product’s value propositions, rather than measured outcomes of the website redesign.

Visitors could move from the high-level promise into specific workflows, interface examples, integrations and a next step.

Make the product visible

Custom interface compositions showed meeting recaps, account insights, stakeholders, action items and product feedback. The project record describes anonymizing customer and personal information for the public-facing visuals.

The screens and motion gave each capability a concrete example, so the product story did not depend on abstract AI imagery.

Build for the next page

The Figma design and Framer build used repeatable layouts, typography, spacing and components. The same system supported product pages, feature sections, campaign landing pages and educational content.

• Website strategy and information architecture
• UI design, product graphics and interface mockups
• Responsive Framer development, interactions and website QA

What the project delivered

The finished work connected the product narrative with a reusable website system. The original engagement continued into additional product pages, campaign assets, guides and website updates.