been.designA clear story for the right visitor.
We shape website copy around the audience, offer and evidence. The work connects the page structure, product explanation and call to action so the message and design support the same decision.
Start with what the visitor needs to understand.
The brief identifies who is reading, what they already know and why they arrived. We then decide which questions the page needs to answer before asking for a booking, enquiry or signup.
A SaaS product, consultancy and course need different supporting details. Copy should explain the real offer rather than borrow another business's promises or manufacture urgency.
Message and layout, planned together.
- Audience, offer and page-goal definition.
- A page outline and message hierarchy.
- Headlines, supporting explanations and action labels within the agreed scope.
- Placement of approved project examples, quotes and product evidence.
- Content review with the people responsible for factual approval.
Examples from the work.
HeyInterests connects the problem of adult friendship with an explanation of the product and a waitlist journey. LeanScale introduces a Clay consulting offer through education and a diagnostic request. EditMaster organises a detailed course into a readable enrollment story.
These projects illustrate decisions about content and hierarchy. Any reported business result is described with its evidence limits in the relevant case study.
Treat claims as content that needs an owner.
You supply or approve product facts, customer permissions and commercial terms. We distinguish measured results from client reports and design intent. A number without a source, timeframe and clear meaning should not become a headline.
The review also covers feature availability, plan exclusions and what happens after an action. The page should leave visitors with an accurate expectation of the offer.
Define the action before testing it.
A button click, submitted enquiry and completed booking are different events. If measurement or an experiment is in scope, we agree what will be recorded, how consent works and what decision the data could support. A small sample is not a reliable basis for a revenue promise.
Scoped to your project.
Messaging and content structure are part of our published website and landing-page offers. Standalone copywriting, interviews, full content production and ongoing editorial work need an agreed scope. We do not publish a separate fixed copywriting fee or guarantee a conversion lift.
Final deliverables, feedback rounds and milestones are agreed in your proposal.A little of the work.
Before you decide.
A SaaS homepage checklist, with real project examples.
Review a SaaS homepage's message, product visuals, proof, navigation and next step, using actual decisions from Update.ai, Minexa and LeanScale.
How to explain an AI product on your website.
A practical AI website guide using Update.ai, Minexa, Vanos and Spacedome: explain the workflow, show real interfaces and separate proof from claims.
A website project brief you can use.
A practical website brief with a free text template: audience, pages, content, proof, integrations, migration, ownership and measurement. No email form required.
Have a good idea?
Let’s give it a great website.