been.designAn identity that belongs together.
We build a visual foundation your website and product can share. The brand and design sprint brings positioning, logo direction, colour, typography and practical visual styles into one agreed system.
Start with the identity you actually need.
A new company may need a visual starting point; an established team may need to make its existing brand more consistent. We first agree the audience, the intended direction and the places the identity must work.
A refresh does not automatically mean a new name or logo. We identify what remains useful before deciding what needs to change.
The sprint's published scope.
- Positioning workshop and creative direction.
- Logo, colour palette and typography system.
- Website and product design explorations.
- Reusable visual styles and key components.
- Brand guidelines, export-ready assets and organised Figma files.
Test the direction in a real context.
We use the agreed website or product contexts to see how the type, colour and identity work together. That helps distinguish a useful visual system from a logo that has only been shown in isolation.
The number of explorations, channels and final asset formats belongs in the proposal. Stock assets, font licences and production requirements should be decided before the handover.
See an identity carried into a website.
ATQLeads documents a logo refresh and pattern-based visual language used across its website and supporting graphics. Wirefox VPN includes visual-identity studies alongside the app interface. Explore the work for the actual deliverables rather than a promise of brand-driven revenue growth.
Make the system usable after the sprint.
The handover includes the agreed Figma files, guidelines and assets. We clarify what is editable, which licences remain yours to manage and whether a subsequent website or product phase is needed.
Brand & design sprint
$3,000Our published Brand & design sprint is $3,000 and design only. The proposal defines the concepts, revision rounds and final deliverables. Website development, naming, legal clearance, paid licences and larger brand programmes are separate unless explicitly included.
Final deliverables, feedback rounds and milestones are agreed in your proposal.A little of the work.
Before you decide.
A website project brief you can use.
A practical website brief with a free text template: audience, pages, content, proof, integrations, migration, ownership and measurement. No email form required.
How to choose a website design studio.
Compare design studios through relevant work, clear roles, scoped deliverables, ownership and evidence. Includes questions to bring to a project conversation.
Have a good idea?
Let’s give it a great website.