been.designMarketing · B2B Funnel Design
LFG
A broad marketing offer, organized into one buyer journey. LFG’s website moves from common customer problems to services, supporting proof and an introductory call.
- Industry
- Marketing
- Year
- 2025
- Services
- UI Designer, Web Designer, Web Developer
- Tools
- Affinity Designer, Figma, Framer
The brief
LFG’s offer spanned website optimization, automation, lead conversion, messaging and ongoing marketing work. The page needed to show how those capabilities connect instead of presenting an unrelated list of services.
Build a progressive story
The content starts with the business problem, introduces the approach and then explains the individual services. Workflow graphics and interface examples make the less visible parts of the offer easier to inspect.
Dark and light sections distinguish stages in the long page. Human imagery and client proof balance the technical content before the final call to action.
What the project delivered
Website strategy, copywriting, UI design and responsive Framer development. The build uses repeatable sections and a shared visual system across the complete funnel.
This is a record of the delivered funnel. No measured lead or sales uplift is available.
Case study updated
