A behind-the-scenes look at how I rebuilt update.ai, evolving a dark, feature-heavy notetaker site into a focused, trustworthy platform for account teams that turns every customer conversation into revenue signal.
INDUSTRY
Customer Intelligence AI
TIMELINE
4 weeks
SERVICES
Brand Strategy
UI/UX Design
Framer Development
The why
UpdateAI helps account teams turn customer conversations into intelligence: an AI notetaker across Zoom, Teams, and Meet that surfaces churn risk, expansion signals, and advocates. Their earlier site was dark and feature-heavy, leaning on a Gong comparison and dense product shots. The goal was to reposition UpdateAI from a notetaker into the intelligence layer for account teams, and to make it feel calm, credible, and enterprise-ready as the company scaled toward its acquisition by Gainsight.
I set out to build a website that:
Communicates the product simply, from meeting notes to portfolio-level insight
Feels like an intelligence platform, not just a notetaker
Builds trust with account teams, CS leaders, and revenue orgs
Puts real outcomes like saved hours and surfaced revenue up front
Scales credibly as the company grows into the enterprise
The approach
Signal-first. Clarity always.
I took a signal-first approach, prioritizing clarity, structure, and a calm hierarchy that puts the product’s real outcomes front and center.
Understand
Deep dives into their product, their account-team users, and the buyers they win.
Architect
A structured information architecture that scales with features and use cases.
Design
A minimal, typographic interface that removes noise, not meaning.
Build
Clean, performant development for longevity and scale.
Information architecture
Structured for depth. Not distraction.
UpdateAI spans a product, a growing set of use cases, and a deep resource library. I designed an information architecture that makes a layered platform easy to understand without overwhelming the visitor.
Features
Resources
Customers
Pricing
Login
Book a Demo
Help Center
Wall of Love
Product
Security
Integrations
Podcast
Legal
Terms of Use
Privacy Policy
Visual direction
A visual language built for clarity and trust.
I built a visual system that feels calm, modern, and credible, so attention stays on the product and the outcomes, not the interface.
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Typography
A clean, confident sans across the board, tuned for dense product marketing that stays readable.
Space
Expansive negative space and deliberate pacing give every idea room to land.
Imagery
Real product UI, warm gradients, and G2 proof, credible and tangible.
Color
A light canvas lit by a warm coral accent, approachable, energetic, and trustworthy.
Key pages
Pages built to communicate complex ideas simply.
Every page has a clear purpose and a consistent structure, so visitors quickly understand what UpdateAI does, why it matters, and how to start.
Features
Shows how UpdateAI turns meetings into notes, recaps, and account intelligence.
Customers
Proof from account teams, with G2 ratings and real outcomes.
Pricing
A simple path to a free trial, with no credit card required.
Book a Demo
A direct line for teams ready to see it on their own calls.
Results
A foundation for what’s next.
The new site repositions UpdateAI as an account intelligence platform and gives them a credible, scalable foundation, the brand that carried them into the Gainsight acquisition.
Clearer communication of the product and its value
Stronger perception with account teams and revenue leaders
A cohesive experience across every use case and audience
A scalable structure for new features and proof
Designed to grow with the company and its roadmap
Been and Team delivered a website that finally matches how we operate. Clear, modern, and built to convert.
Marketing Lead, UpdateAI
Ready to build what’s next?
Strategy, design, and AI-native experiences that drive real growth.
Book a discovery call